This design communicated the brand’s basic principles: simplicity, boldness, and minimalism. The Zoom logotype is composed of sky blue lettering with some rounded corners. This simple but catchy look has become one of the program’s distinctive features. The designers opted for a simple approach, depicting the company’s name in lowercase letters and no additional elements. Since its first appearance in 2011, the Zoom logo has remained unchanged. The meaning of the logo is made apparent with the video camera-the teleconferencing function of the Zoom application. Sometimes, a negative color scheme is used, and the elements may also swap positions. These rings are meant to add some visual depth. The emblem is composed of a camera icon with a blue roundel, with white and gray outer rings forming the borders. The use of the same color for both also plays a role in the overall harmony. The result is that the two elements of the logo are in harmony with each other. The camera drawn on the emblem is rounded on two of its edges, while the two other ends take on a right-angle shape. The logo design gets additional meaning and functionality when the wordmark is combined with the emblem. This effect creates a fluid appearance, which adds a dynamic touch to the otherwise static design. The logo designers also managed to add a unique touch to the ends of the letters “Z” and “m.” They neither give an appearance of roundedness or sharpness but a combination of both aspects. However, these classic glyphs are highly legible and work great at any size. The overall shape and proportion of the letters give a classic look, even if they may seem generic at first. The font type used for the Zoom wordmark is an exemplar of legibility and minimalism. The design of their logo has remained the same for the ten or so years that the brand has been in existence. In the modern world, where many brands keep leaping from one logo to another, Zoom has insisted on maintaining its visual brand identity. Thanks to the 2020 COVID-19 pandemic, the company has experienced exponential global growth, making it one of the most recognizable brands in the world. The company was founded in 2011, but the software was introduced in 2013. Zoom is a video conferencing service provided by Zoom Video Communications, a technology company based in Silicon Valley. This is the one and only logo version that the company has used since its inception in 2011. The Zoom logo is mainly just the wordmark with the word “Zoom.” The full version consists of the wordmark and a camera emblem on top of it.

Icon zoom logo